Objective:

Awareness – Nextward is a startup that needed to get the word out about their new company to a B2B audience.

Strategy:

LinkedIn was the obvious choice to maximize their impressions. The Single Image Ad utilized branded imagery from the client’s website combined with messaging that clearly defined what service they offered.

Result:

The 3-month campaign averaged a modest 120 click throughs per month given the niche market for their services. However, the 42,000+ impressions helped them with brand exposure and provided a foundation to build on for gaining followers and improving engagement with future ads.